JLL’s 10Twelve to Lease 180,000 Sq Ft of Retail and Dining at Deer Valley East Village

# What happened Extell Development Co. has hired JLL's boutique retail leasing platform, 10Twelve, to lead retail and restaurant leasing at Deer Valley East Village, a new mixed‑use, recreation‑focused development east of Salt Lake City. The commercial program is planned to total about 180,000 square feet and is intended for year‑round use.

# Project essentials Deer Valley East Village is being developed as an extension of Deer Valley Resort. Key components described by the developer include ski in/ski out housing, luxury hotels, more than 70 retail and dining outlets, and recreational amenities such as a year‑round ski beach, bike trails, and substantial added ski terrain. Extell says the development will add over 3,700 acres of skiable terrain to the resort.

The developer and 10Twelve are positioning the retail and dining program as central to creating a destination that supports both residents and visitors across all seasons. Extell characterizes the project as the first new alpine village built in North America in more than four decades.

# Leasing scope and approach 10Twelve will curate retail and restaurant tenants across the 180,000 square feet of commercial space. JLL's Molly Morgan, Managing Director of 10Twelve, said the team will blend nationally recognized brands with emerging and local concepts to create the village's retail and dining identity. No specific tenants have been announced.

# Timing and delivery Openings for the first retail and dining establishments are targeted to coincide with the 2028/2029 ski season. The article does not provide a construction schedule or lease rollout timeline beyond that seasonal target.

# Partners and scale Extell Development is partnering with Alterra Mountain Co. on the resort expansion. Extell is also known for large commercial projects outside Utah. The retail program size (180,000 sq ft) and the goal of more than 70 tenant spaces indicate a mix of small and larger formats intended to support both local and visitor demand.

# What this means for stakeholders

• For retailers and restaurateurs: an opportunity to enter a new alpine village designed for year‑round visitation, with leasing led by a specialized JLL team that aims to balance national and local concepts.
• For community and destination planners: the retail and dining mix will be central to the village's character and to encouraging repeat visitation beyond peak ski periods.
• For investors and operators: the project's scale and Extell's positioning as a luxury, mixed‑use destination may attract premium hospitality and lifestyle brands, but tenant commitments and exact formats are not yet public.

# Bottom line Deer Valley East Village is a large, multi‑year resort expansion with a significant retail and dining component. JLL's 10Twelve will define and lease that commercial offering, aiming to open the first outlets for the 2028/2029 ski season. Specific tenants, lease terms, and more detailed timelines have not been disclosed.