Forbes iconForbesSep 28, 2026

Record $13.5 Billion Halloween Season Is Coming—Spirit Halloween Is Ready

Americans are spending more, celebrating earlier and turning Halloween into a full-season holiday.

Record $13.5 Billion Halloween Season Is Coming—Spirit Halloween Is Ready

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Americans are spending more, celebrating earlier and turning Halloween into a full-season holiday.

With 1,575 pop-up stores, Spirit helped shape the celebration.

Americans are spending more, celebrating earlier and turning Halloween into a full-season holiday. With 1,575 pop-up stores, Spirit helped shape the celebration.

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Americans are spending more, celebrating earlier and turning Halloween into a full-season holiday. With 1,575 pop-up stores, Spirit helped shape the celebration.

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With 1,575 pop-up stores, Spirit helped shape the celebration.

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