Cisco is OVG’s Official Technology Partner to create a standardized, scalable technology stack for live-entertainment venues that integrates networking, security, and IPTV and is built to support AI-driven operations.
Oak View Group named Cisco its Official Technology Partner to standardize technology across its venues.
Cisco’s approach combines networking, security, and IPTV into one end-to-end stack to simplify operations and enable AI-ready capabilities.
Climate Pledge Arena, UBS Arena, and CFG Bank Arena already use Cisco systems as examples of the joint approach.
Cisco announced a strategic partnership with Oak View Group (OVG), designating Cisco as OVG's Official Technology Partner. The relationship moves beyond one-off vendor deals toward a standardized technology foundation across OVG's portfolio of venues.
Cisco already powers marquee OVG venues including Climate Pledge Arena, UBS Arena, and CFG Bank Arena. Climate Pledge Arena is highlighted as an example where a unified stack transforms a venue into a single digital ecosystem rather than separate systems bolted together.
Why standardization matters for venues
Standardization reduces complexity for operations teams by creating consistent tools, policies, and management workflows across different market types and venue sizes. With a repeatable architecture, venues can adopt new services and automation more quickly and reduce operational overhead tied to heterogeneous systems.
The partnership emphasizes preparing venues for AI use cases that are already practical today. Cisco frames AI as a tool for operational tasks such as crowd management, energy optimization, and real-time personalization of fan experiences. The standardized stack is intended to deliver the consistent data and operational controls those AI functions require.
Cisco plans to present this work in venues-focused forums. The company's blog mentions participation in the Venues Now Conference on a panel about integrating AI into venues, where Cisco will discuss how data and machine learning are being applied to create smarter and safer spaces.
Practical implications for venue operators
Operators working with OVG will see consistent network and security baselines, centralized management, and the ability to deploy new services more quickly across multiple sites. For teams responsible for fan experience, facilities, and security, the partnership promises less time spent reconciling different vendors and more focus on applying data to operational decisions.
The announcement describes the partnership and early venue examples but does not provide technical specs, deployment timelines for additional OVG venues, or metrics on operational improvements. Details on procurement, migration plans for legacy systems, and commercial terms are not included in the announcement.
OVG has moved to a single strategic technology partner to standardize infrastructure across its venues. Cisco's integrated stack aims to reduce operational complexity and provide a foundation for AI-driven venue services. Several high-profile arenas already run Cisco systems, and Cisco will continue public engagement about applying data and AI in live-entertainment settings.
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