Mayo and Kerry expect around €400,000 each from London exhibition match

# What's happening Mayo and Kerry will meet in an exhibition match at Saracens' StoneX Stadium in Hendon, London, on Saturday, November 28. The fixture is billed as the "Mayo Kerry Global Series" and follows both counties' All-Ireland SFC involvement earlier in the season.

# Financial outlook Organisers believe the match could generate as much as £1 million (about €1.16m). After costs and allocations, each county is expected to receive close to €400,000. Revenue channels spelled out for the event include:

• Public ticket sales (standing and seated tiers priced at £40, £50, £60 and £75)
• Sales of specially commissioned jerseys and regular county merchandise at the venue
• Sponsorship income (up to 10 sponsors attached to the match)
• Hospitality and corporate allocations

# Match format and squads StoneX Stadium has an artificial 4G surface measuring roughly 120m by 70m, smaller than the GAA minimum pitch size of 130m by 80m. Because of the reduced playing area, the game is not expected to be played strictly as a 15-a-side match. Collective inter-county training officially resumes eight days before the fixture, and unlimited substitutes may be permitted.

# Event programming and ancillary features The overall event is being planned as a day-long occasion for supporters and the Irish community in London. Specific elements announced so far:

• A Mayo v Kerry legends exhibition match will precede the main game.
• Specially commissioned jerseys worn on the day will be available for purchase at the stadium.
• Entertainment after the match will include a performance by Cavan folk band The High Stool Prophets and late-night bar openings.

UK-based construction company JRL Group, founded by Mayo native John Reddington, is a chief backer of the event. As many as 10 sponsors are understood to be attaching their names to the match.

# Approvals and scheduling

The match is planned for a late-afternoon throw-in on November 28. It will follow shortly after the official resumption of inter-county training ahead of the 2027 season.

# Context and significance Organisers describe the event as a chance to bring two large Gaelic football communities together in London. If crowd expansion is permitted, this match could be the largest-attended GAA game in the UK since the inter-county fixtures held at Wembley in the mid-1970s, which once attracted crowds far larger than modern UK GAA venues.