Colossus iconColossusSep 28, 2026 ~2 min source read

Jeremy Stern’s Profile of Mark Zuckerberg for Colossus

I'm inclined toward sympathy with much of what they say, though I am also irritated and want to shove them in a locker. Instead, it does math and solves a limited set of problems humans face, and is otherwise simply useful and cool.

Jeremy Stern’s Profile of Mark Zuckerberg for Colossus

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Useful takeaways from this story.

I'm inclined toward sympathy with much of what they say, though I am also irritated and want to shove them in a locker.

The potential install base for his AI is 3.6 billion people, who don't care whether a given model is six months behind the frontier.</p...

He will use it to drive down the cost of serving his users to zero, and to drive up his revenue by improving ads.

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The useful part

I'm inclined toward sympathy with much of what they say, though I am also irritated and want to shove them in a locker. Instead, it does math and solves a limited set of problems humans face, and is otherwise simply useful and cool. Anthropic, and to a lesser extent OpenAI, have trouble ever accepting this fact.

How it works

  • He will use it to drive down the cost of serving his users to zero, and to drive up his revenue by improving ads.
  • He has not spent a decade comparing his company to the Manhattan Project, and thus he is not above pushing the frontier of AI to help people book airline tickets, make dinner reservations, and edit photos.
  • The potential install base for his AI is 3.6 billion people, who don't care whether a given model is six months behind the frontier.</p...

Details worth keeping

Unsure of my own ability to evaluate such things, I leave Meta HQ and spend another few days in Palo Alto and San Francisco ahead of my interview with Zuckerberg, seeking out a number of MSL's competitors and investors who agree to speak to me on background. Many of them take pleasure in what they describe as the organizational "mess" of MSL, in the people there allegedly being motivated more by money than by true belief, and in Zuckerberg as a maker of boredom-relief apps and targeted advertising, not of godlike intelligence or the singularity. While I am not the first to chafe at their combination of messianism, contempt for ordinary consumers, and denial that they, too, are rapacious capitalists, I am apparently the first to ask them to steelman the outcome in which Zuckerberg, in light of his long history, survives and expands.

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