Kenyan enterprises leveraging the WhatsApp Business Platform will experience an shift in operational expenses starting October 1, 2026, as Meta expands its per-message monetization model to include customer service communications. "From October 1, 2026, Meta will charge for utility messages sent in response to users within an open 24-hour customer service window.
Kenyan enterprises leveraging the WhatsApp Business Platform will experience an shift in operational expenses starting October 1, 2026, as Meta expands its per-message monetization model to include customer...
"From October 1, 2026, Meta will charge for utility messages sent in response to users within an open 24-hour customer service window.
These messages have not been charged for since July 1, 2025," the company said in a
The page is ready to read now. The fuller skim-friendly version will appear here automatically.
Kenyan enterprises leveraging the WhatsApp Business Platform will experience an shift in operational expenses starting October 1, 2026, as Meta expands its per-message monetization model to include customer service communications. "From October 1, 2026, Meta will charge for utility messages sent in response to users within an open 24-hour customer service window. These messages have not been charged for since July 1, 2025," the company said in a
Open the app view to save this story, compare related coverage, and continue from the same source.