How Alix Earle turned Dolce Glow into a Dancing With the Stars backstage staple

# What happened Stars, she received weekly Dolce Glow spray tans. Those visible, consistent results led other cast members and pro dancers to adopt the brand. Page Six reports that nearly half the season's cast now use Dolce Glow for performances and rehearsals.

# How the glow spread on set Dolce Glow founder Isabel Alysa already had a relationship with Alix Earle, so when Earle began getting tanned every week on the show, other dancers started taking notice. Alysa describes the uptake as a domino effect: once a few performers showed up with the same camera-ready tan, more followed. The brand has since worked with high-profile pros and competitors, including Derek Hough, Val Chmerkovskiy, Jenna Johnson, Julia Stiles, Maura Higgins, Jenna Dewan and Sarah Jane Nader.

# Why dancers choose Dolce Glow Dancers need a tan that withstands sweat, movement and frequent costume changes. Alysa says the product is designed to avoid dripping or rubbing off during performances and to read well under stage lighting and cameras. The stated goal is a tan that appears like improved skin rather than an artificial layer.

# The at-home routine the founder recommends Alysa suggests a short routine to approximate the salon spray-tan look at home:

• Express 2-Hour Self-Tanning Mousse: recommended for a smooth, longer-lasting natural tan achieved in a shorter timeframe.
• Post Tan Drying Powder: used after tanning to help set the result and reduce transfer.
• Mia Instant Body Glow: a finishing product favored for legs and an immediate sheen that photographs well.

Those three items are sold through Dolce Glow and at retailers such as Nordstrom according to the article.

# Business context Dolce Glow completed an $11 million Series A funding round. The round included investors who are also clients of the brand, naming Olivia Culpo, Sofia Richie Grainge and Yris Palmer among them. The funding and celebrity clientele are presented in the article as markers of growth for the company.

# What this means for consumers If you want a performer-proof tan for events or photos, Dolce Glow positions itself as a product line designed for durability and a natural appearance under lights and on camera. The combination of a quick-develop mousse, a drying powder to cut transfer, and a finishing glow product is the brand's recommended path to replicate the backstage look at home.

# Bottom line Alix Earle's visibility on DWTS accelerated Dolce Glow's on-set adoption. The brand emphasizes performance-ready attributes—non-drip formulas, camera-friendly tones and quick results—and backs that messaging with a specific product trio meant to recreate the effect outside the show.