Logic Pro 7 launch showed Apple still cared about pro creatives

The useful part

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• The update brings new tools and a streamlined interface similar to other Apple software.
• An audio tool for creatives The iPod may have made Apple synonymous with digital music, but Logic Pro 7 showed the company wanted to own the other side of the equation, too.
• Logic Pro 7 offered Mac users a serious studio tool with sophisticated virtual instruments, effects and production features.
• Apple could make technology accessible to ordinary users without abandoning the professionals who built their careers around the Mac.

What to take from it

Apple launches Logic Pro 7, its professional music creation and audio production software. "From beginners to pros, Apple is broadening the market with a complete line of music creation and production tools," says Rob Schoeben, Apple's VP of applications marketing, in a press release. "With Logic Pro 7, we're taking professional music creation to the next level with the industry's most advanced feature set for pro audio." Logic Pro 7 launch:

Example or evidence

• Following the success of the iPod and the iTunes Music Store, the launch of Logic Pro 7, alongside its stripped-down sibling, Logic Express 7, served as a reminder of Apple's dominance in music technology...
• It featured Apple Loops (prerecorded musical patterns for quickly fleshing out a track), Sculpture (a modeling-based synthesizer) and UltraBeat (a powerful drum machine).
• Logic Pro 7 gives Emagic's software an Apple makeover For the Logic Pro 7 launch, Cupertino's designers modified the software's user interface to make it more obviously resemble an Apple product.
• Pro, Emagic, had been developing its MIDI sequencer software since the early 1990s.

Details worth keeping

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