Useful takeaways from this story.

The letters were overlapping, the lines were breaking, the boundaries were dissolving.

I saw it in a logo, a poster, a website, and I thought it was a mistake.

It was a new kind of visual style, and I did not like it.

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The useful part

The letters were overlapping, the lines were breaking, the boundaries were dissolving. It started as a quiet irritation, a minor visual tic. I saw it in a logo, a poster, a website, and I thought it was a mistake.

Details worth keeping

It started as a quiet irritation, a minor visual tic. I saw it in a logo, a poster, a website, and I thought it was a mistake. It was a new kind of visual style, and I did not like it.

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