New European Union consumer rules targeting greenwashing took effect on 27 September 2026, setting tighter limits on environmental and sustainability claims used on products and in marketing. The rules restrict vague terms such as "environmentally friendly", "green", "climate friendly", "low carbon" and "biodegradable" when businesses lack evidence to support them.
New European Union consumer rules targeting greenwashing took effect on 27 September 2026, setting tighter limits on environmental and sustainability claims used on products and in marketing.
The rules restrict vague terms such as "environmentally friendly", "green", "climate friendly", "low carbon" and "biodegradable" when businesses lack evidence to support them.
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New European Union consumer rules targeting greenwashing took effect on 27 September 2026, setting tighter limits on environmental and sustainability claims used on products and in marketing. The rules restrict vague terms such as "environmentally friendly", "green", "climate friendly", "low carbon" and "biodegradable" when businesses lack evidence to support them.
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