Regent expands motoring land programs with Motorsport Lab for 2027 European sailings

Regent Seven Seas Cruises has expanded its collaboration with Motorsport Lab to introduce a set of dedicated motoring land programs for selected 2027 European sailings. The line will offer four multi-day pre- and post-cruise experiences across seven voyages that focus on hands-on driving, private access to automotive collections and activities tied to local motoring culture.

Two Barcelona programs are scheduled. The pre-cruise program runs July 26–29 and centers on classic Porsche touring along Catalan roads, plus visits to the Terramar racetrack and the coastal town of Sitges. The post-cruise Barcelona program runs July 29–August 1 and focuses on supercar driving, an aerial experience and access to a private vehicle collection.

The expanded collaboration also highlights programming tied to Italy's Motor Valley, a region known for its automotive manufacturers and collections. The Travelnews summary notes Motor Valley as one of the destinations featured across the overall collection, though specific dates and daily itineraries for the Motor Valley programs were not detailed in the Travelnews summary.

How these programs fit with a cruise

These are standalone multi-day land programs offered as pre- or post-cruise add-ons. They are intended for guests booked on the participating Regent voyages who want a concentrated motoring-oriented experience before boarding or after disembarking. Activities mix driving time with private-access visits, local sightseeing and recreational options.

Travelnews reports the programs will run across seven European voyages in 2027. The story does not include pricing, capacity or booking URLs. For availability and to confirm which Regent voyages include the motoring land programs, prospective guests should consult Regent Seven Seas Cruises or Motorsport Lab directly.

These programs give cruising guests an option to extend their trip with immersive, automotive-focused experiences in regions that have established motoring cultures. For travellers who prioritize driving and private-access experiences, the programs offer a way to concentrate those activities into a short land package paired with a luxury cruise.

Regent's expanded collaboration with Motorsport Lab packages motoring activities into four structured pre- and post-cruise programs across Barcelona, Goodwood and Italy's Motor Valley for selected 2027 European sailings. The collection combines driving, private automotive access and related leisure activities as add-ons for cruise guests.