Forrester iconForresterSep 29, 2026

As AI Adoption Surges In B2B Marketing, Work Is Changing

Across B2B marketing, AI is no longer an emerging technology for experimentation or being tested on the sidelines. It's now a core part of how marketing organizations operate, and it is already reshaping marketing teams.

As AI Adoption Surges In B2B Marketing, Work Is Changing

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Across B2B marketing, AI is no longer an emerging technology for experimentation or being tested on the sidelines.

It's now a core part of how marketing organizations operate, and it is already reshaping marketing teams.

AI Is Nearing Majority Adoption Across Marketing Use Cases Forrester's latest research shows that AI is now widely in production […]

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Across B2B marketing, AI is no longer an emerging technology for experimentation or being tested on the sidelines. It's now a core part of how marketing organizations operate, and it is already reshaping marketing teams. AI Is Nearing Majority Adoption Across Marketing Use Cases Forrester's latest research shows that AI is now widely in production […]

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