34‑story tower proposed at 1000 La Brea would be West Hollywood’s tallest building

# Project summary CIM Group proposes a 34‑story residential tower at the former Cemex site at 1000 N. La Brea Avenue. If built, the development would be roughly 377 feet tall and the tallest building in the City of West Hollywood. The plan calls for 514 studio, one‑, and two‑bedroom apartments above about 30,000 square feet of ground‑floor commercial space and a 676‑car garage.

# Affordable housing and incentives As a condition for development incentives that allow the project's scale and density, CIM would be required to set aside 128 apartments as affordable housing. Those units would be restricted at moderate, low, and very low income levels. The project also includes a development agreement that would allocate a portion of future digital‑signage revenue on the podium levels to the City of West Hollywood.

# Design and site context Large Architecture is the project's designer. The design shown in plans includes multiple terrace decks and outdoor gardens for residents on upper levels and exterior finishes such as wood‑finish metal mullions, canopies, glass railings, and frosted glass windows. Digital signage is shown on podium façades.

The site sits at a transitional area between West Hollywood and Los Angeles where industrial land uses have been converting to commercial, residential, and hospitality development. CIM has been active in that shift, redeveloping industrial blocks into apartments, retail, and offices — including projects for SiriusXM and Kaiser Permanente nearby. CIM is also developing an office complex on the eastern half of the Cemex property inside Los Angeles city limits.

# Public review and next steps The proposal is scheduled for review by the West Hollywood Planning Commission. The staff report frames the project as responding to the changing urban scale along La Brea Avenue and positioning the building as a gateway into West Hollywood. The commission's evaluation will determine whether the project advances to additional city‑level approvals, where conditions tied to incentives and the development agreement would be finalized.

# What the proposal would change on the ground

• Housing supply: 514 new rental units, with 128 income‑restricted through the incentive agreement.

• Visual presence: a 377‑foot tower would alter the skyline at the West Hollywood–Los Angeles border and introduce digital signage on the building podium.

# Stakeholders and financial elements

# Bottom line