SACEM Play: Deezer-powered music streaming for independent businesses

The useful part

RouteNote Blog SACEM and Deezer are launching a new professional music service for independent businesses, designed to make playing music in commercial spaces easier while helping ensure creators are properly remunerated. Music is a big part of the atmosphere in shops, cafés, restaurants and other businesses. Now, SACEM and Deezer are teaming up to give independent businesses a dedicated way to play music in their spaces.

How it works

• Businesses will be able to access music suited to their space, while the service provides a framework for the music being played to be properly accounted for.
• SACEM says the usage data generated by SACEM Play will help it allocate authors' rights more accurately.
• Essentially, if the service can provide clearer information about which music is being played in businesses, rights organisations have better data to work with when distributing money to the relevant creators.
• The two organisations have previously worked together on Deezer's Artist Centric remuneration model, while SACEM also uses Deezer's technology to help detect music that is entirely.
• For independent artists and labels, the wider takeaway is that where and how your music is used matters.

What to take from it

It doesn't mean SACEM Play automatically creates a new royalty stream for every artist. discover and engage with your music, while keeping your metadata and rights information accurate helps ensure your releases are properly represented. Deezer is providing the technology, music catalogue and curation, while SACEM will handle the customer relationship and rights side of the service.

Example or evidence

• Part of a wider focus on music rights SACEM Play also builds on the existing relationship between SACEM and Deezer.
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• Rather than using a personal streaming account to provide the soundtrack to a shop, café, salon or other independent business, SACEM Play is being built specifically for commercial environments.
• It will sit alongside Deezer for Professionals, which is already aimed at larger businesses and companies with multiple zones.

Details worth keeping

SACEM Play brings Deezer-powered music to independent businesses. The service is expected to begin its gradual rollout in early 2027. SACEM Play is specifically being developed for independent businesses.

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