SF Ruby Conference: regular ticket prices end September 30; event runs Nov 10–12 at SFJAZZ

The useful part

You walk into a room full of people you don't know, have no idea whom to talk to, and end up checking your phone between talks. That's why SF Ruby Conference 2026 is designed around what happens off the main stage, too. It runs November 10–12 at SFJAZZ, and regular ticket prices end September 30.

How it works

• Everyone gets 60 seconds on stage to introduce themselves, so you'll know who's in the building, what they do, and what they're working on before you ever have to start a conversation cold.
• Day two features Rosa Gutiérrez of 37signals, Chris Oliver of GoRails, Marco Roth of Herb, Phillip Campbell of Gusto, and Peter Zhu of Shopify.
• AI is changing how we work, but we still believe Ruby is better than English at expressing logic.
• In a community devoted to open source, we can build the future together and keep making room for the work that brings us joy.
• That's why we want this conference to make space for conversations, so we can share ideas and concerns and work on them together.

What to take from it

If anyone can build tools to solve their own problems, engineers still have a job: make those tools safe and efficient. At Rails World, Matz said, "The biggest contribution of the Ruby community to the world is sharing the importance of joy." This conference is a gift to the people who build tools, solve problems, and move the ecosystem forward with passion. Play The Pier before the conference to meet other attendees and earn rewards.

Example or evidence

• Cross paths with other attendees, see what they're building, and start a conversation.
• The future is always in flux, but we can build it together.
• Complete quests like talking to another attendee or returning a lost gem to its owner to earn coins.
• Redeem them at the event for raffle tickets for one of three TRMNL devices, Evil Martians merch, and other rewards.

Details worth keeping

Our community needs that shared warmth and joy more than ever. Going to a conference alone can be intimidating. Here's what we've planned to help everyone feel welcome.

Related coverage

• Techcrunch: Current ticket pricing ends in 6 days on Sept. 25 at 11:59 p.m. PT. Join 10,000+ founders, investors and tech leaders at Disrupt and save up to $200 on your ticket until then.
• Techcrunch: The last day to book your Disrupt 2026 exhibit table is this Friday, October 2 at 11:59 p.m.
• Funcheap: It's time to raise your steins for Redwood City's biggest fall tradition!
• Techcrunch: 3 days to save up to $200 on your TechCrunch Disrupt 2026 pass, plus 50% off a second. Make impactful connections with 10,000+ tech leaders. Last day to save is September 25 at 11:59 p.m. PT. Register today.
• Techcrunch: Save up to $200 on your TechCrunch Disrupt 2026 pass, plus 50% off a second pass before prices increase on September 25 at 11:59 p.m. PT. Register today.