Dakota Johnson arrived at the New York premiere of Verity on September 29 wearing a variation on her usual long, loose hairstyle. Hairstylist Mark Townsend describes the finished look as a "quarter-up hairdo": a half-up approach modified so quite a bit of hair remains down at the sides. Townsend frames the change as a collaboration—Johnson helped shape the top portion while he secured it.
Johnson frequently wears the same signature style—long, smooth hair with bangs—so the quarter-up showed up as a subtle but noticeable variation. Townsend picked a half-up silhouette because it felt right for her outfit: a white Calvin Klein Collection two-piece with a sparkling bralette-style top and high-slit beaded skirt. The pulled-up section keeps hair off the face to highlight makeup, specifically an intense red lip, while leaving enough hair down to preserve the soft, familiar silhouette Johnson often wears.
- Prep and volume: Hair was blow-dried using a medium round brush to build fullness.
- Frizz control and smoothness: Townsend applied IGK Good Behavior Spirulina Protein Smoothing Spray during styling to fight frizz.
- Texture: He ran a curling iron over three-inch sections to introduce shape without tight curls.
- Refining the surface: IGK Good Behavior Flexible Anti-Frizz Hairspray was brushed through the hair on a flat brush to smooth and set the texture.
- Shaping and securing: The team left face-framing layers down, gathered the top portion into a chignon, and secured it with Day Rate Beauty Foundation Pins. Townsend shared that Johnson helps by pulling her hair into a shape he then fixes with pins while she's still holding it, which he called a "team collaboration."
The hairstyle debuted at the New York premiere of Verity, coordinated with stylist Kate Young's wardrobe and jewelry choices. Townsend documented part of the process with behind-the-scenes footage showing the collaborative shaping and pinning. Products named by Townsend: IGK Good Behavior Spirulina Protein Smoothing Spray, IGK Good Behavior Flexible Anti-Frizz Hairspray, and Day Rate Beauty Foundation Pins.
The quarter-up is a small variation on a half-up look that keeps Dakota Johnson recognizable while offering red-carpet refinement. It combines volume, controlled texture, and a partly undone finish—achieved through specific tools, products, and an active collaboration between stylist and subject.