Allure iconAllureSep 30, 2026 ~4 min source read

Dakota Johnson Co-Designed a "Quarter-Up" Hairdo for the Verity Premiere

Hairstylist Mark Townsend and Dakota Johnson collaborated on a half-up–inspired chignon that leaves face-framing layers down; the look balanced red carpet glamour with the actor’s signature long, smooth hair.

Dakota Johnson Helped Style Her Own "Quarter-Up" Hairdo

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Johnson and hairstylist Mark Townsend worked together to create a "quarter-up"—a variant on a half-up style that leaves significant hair down at the sides.

The style was chosen to complement Dakota’s Calvin Klein white two-piece look at the New York premiere of Verity and to draw attention to her red lip while keeping hair sculptural and soft around her face.

Dakota Johnson arrived at the New York premiere of Verity on September 29 wearing a variation on her usual long, loose hairstyle. Hairstylist Mark Townsend describes the finished look as a "quarter-up hairdo": a half-up approach modified so quite a bit of hair remains down at the sides. Townsend frames the change as a collaboration—Johnson helped shape the top portion while he secured it.

Johnson frequently wears the same signature style—long, smooth hair with bangs—so the quarter-up showed up as a subtle but noticeable variation. Townsend picked a half-up silhouette because it felt right for her outfit: a white Calvin Klein Collection two-piece with a sparkling bralette-style top and high-slit beaded skirt. The pulled-up section keeps hair off the face to highlight makeup, specifically an intense red lip, while leaving enough hair down to preserve the soft, familiar silhouette Johnson often wears.

  • Prep and volume: Hair was blow-dried using a medium round brush to build fullness.
  • Frizz control and smoothness: Townsend applied IGK Good Behavior Spirulina Protein Smoothing Spray during styling to fight frizz.
  • Texture: He ran a curling iron over three-inch sections to introduce shape without tight curls.
  • Refining the surface: IGK Good Behavior Flexible Anti-Frizz Hairspray was brushed through the hair on a flat brush to smooth and set the texture.
  • Shaping and securing: The team left face-framing layers down, gathered the top portion into a chignon, and secured it with Day Rate Beauty Foundation Pins. Townsend shared that Johnson helps by pulling her hair into a shape he then fixes with pins while she's still holding it, which he called a "team collaboration."

The hairstyle debuted at the New York premiere of Verity, coordinated with stylist Kate Young's wardrobe and jewelry choices. Townsend documented part of the process with behind-the-scenes footage showing the collaborative shaping and pinning. Products named by Townsend: IGK Good Behavior Spirulina Protein Smoothing Spray, IGK Good Behavior Flexible Anti-Frizz Hairspray, and Day Rate Beauty Foundation Pins.

The quarter-up is a small variation on a half-up look that keeps Dakota Johnson recognizable while offering red-carpet refinement. It combines volume, controlled texture, and a partly undone finish—achieved through specific tools, products, and an active collaboration between stylist and subject.

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