Colgate scholarship campaign awards ZMW 800,000 across Zambia, helping students with fees, devices and grocery vouchers

Colgate's Scholarship Campaign in Zambia awarded scholarships, tablets and vouchers to more than 90 households across multiple provinces. The promotion, run in partnership with Shoprite, allocates a total of ZMW 800,000 in scholarships and weekly prizes. Winners reported immediate, practical relief—school fees covered for terms, textbooks purchased, and devices for study—while some winners redistributed awards to other students in their communities.

Several individual accounts illustrate how the prizes are being used. Caleb Milunga's ZMW 15,000 scholarship will cover two school terms for his daughter in grade five, reducing pressure on household finances. Catherine Mutale, a teacher and mother of five in Kitwe, donated her full ZMW 15,000 scholarship to a learner at a nearby school, using the prize to support a neighbour. Evaristo Banda won after a routine shopping trip and says the scholarship will free funds to buy textbooks and support his other children.

Prizes beyond scholarships included devices and weekly awards. Nineteen-year-old first-year medical student Tehilah Phiri won a tablet that she expects to use heavily because she learns visually. Several winners described the moment of receiving the call as surprising and deeply welcomed.

The campaign runs through 04 October 2026. Entry requires buying any two participating Colgate packs at Shoprite stores, scanning the Colgate QR code in-store or sending a WhatsApp message to +260 772 052 195 and following the instructions. Winners are contacted directly and asked to nominate a student beneficiary for scholarships.

Winners' accounts show the immediate financial effect: tuition and term costs covered, textbooks purchased, and relief of short-term household budget strain. Some recipients used the award to help peers or younger learners, broadening the prize impact beyond a single child. The campaign also supplied study tools—tablets—that address digital-learning needs for tertiary students who rely on visual or online materials.

For parents and guardians balancing multiple school-age children, a scholarship that covers two terms or a tablet for a student can shift household spending priorities. The campaign's structure—consumer purchase triggers possible prize entry—ties everyday retail behaviour to potential educational support. Colgate's local quote and the reported reach of BSBF position the campaign as an extension of ongoing oral-health and hygiene education efforts linked to broader child-wellbeing goals.