Presented at Paris Fashion Week amid a sudden rain shower, Stella McCartney’s SS27 collection leaned on marine motifs, fluid tailoring and a clear sustainability message about rethinking fibres and materials.
The show opened with David Attenborough’s prologue to the 2025 documentary Ocean and featured marine-inspired shapes and motifs across day and evening looks.
Design details included wave-like corded trims, bubble peplums, ruched sky-blue dresses with waist cut-outs and diamond-like stones that echo watery movement.
Sustainability was framed as material innovation: McCartney called for rethinking fibres and expanding lower-impact alternatives across luxury fashion.
Get the top stories in fashion, beauty and lifestyle straight to your inbox. Following Tuesday's scorching heat of Paris, the downpour served as a timeless reminder of our connection with nature. The opening was with David Attenborough's prologue to the 2025 documentary Ocean, bringing attention to the importance of protecting the planet's marine ecosystems.
McCartney emphasised the need to rethink the fibres used in fashion and called on the luxury industry's major players to help bring lower-impact alternatives to a wider scale. Tailor took on a softer, more fluid form, with oversized shoulders defining suits in cream, blush and chocolate brown. Some were cinched with drawstrings by the waist, while others were left open with bralettes.
Stella McCartney SS27 makes waves with an marine life inspired collection.
Designer showcases wool alternatives and ocean-inspired clothes and says ‘kindness requires real work’ Stella McCartney has been talking about animal rights at fashion week for 30 years. She is usually a lone voice, but the issue is back in the headlines this season. Outcry over the physical restraining of a Peta prote
At her own label, Rachel Scott tackled climate change and centuries of Caribbean women.
The exhibit highlights “the vital role of the ocean in sustaining life on earth.”
Olivia Cheng's newest collection leans on familiar signatures — bread bags, beetles and button embellishments — alongside Florganza, a newly developed pressed-flower silk.
At MM6 this season, nothing got redesigned so much as persuaded to behave differently: a shirt folded down into a dress without losing its shirt-like feel, trousers turned into a miniskirt, and sweaters moved freely between being worn as a top or a skirt, sometimes with a little extra volume from what the studio nickna
Missoni SS27 just gave Milan Fashion Week a wardrobe to pack for. Creative director Alberto Caliri showed his SS27 collection at the Chiostri di San Simpliciano, and the mood was easy, warm and travel-ready. Think of desert tones like sand, tobacco and a soft sun-faded pink that ran through the collection with hints of
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