Sofía Vergara's ¡Dios Mío! Coffee celebrates the women behind Colombia's coffee culture

The useful part

For many people in Colombia, coffee is more than something to drink in the morning. It is part of the rhythm of everyday life, a reason to gather and a familiar presence at family meals, conversations with friends and even business meetings. Coffee, that connection is at the heart of the brand, particularly during Hispanic Heritage Month.

How it works

• Sandoval said that after arriving in the U.S., Vergara would often be served coffee when she visited friends, family or appeared on talk shows.
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• "Everything happens around coffee in Latin countries, but I believe that also worldwide.
• For Sandoval, Vergara's connection to her home country is central to the story behind the coffee.
• Vergara was born in Barranquilla, Colombia, before moving to the United States and beginning her acting career.

What to take from it

The experience left her missing the coffee she grew up drinking in Colombia. "She really wanted to bring that experience of a really good quality Colombian Arabica coffee to the U.S.," Sandoval said. Vergara has described that goal as wanting to "democratize great coffee in the U.S." by bringing the heritage and agricultural tradition of Colombian coffee to American consumers.

Details worth keeping

For Antonia Sandoval, brand manager for ¡Dios Mío! "Coffee is the way to integrate," Sandoval said. Recruiter sparks generational debate" href="https://www.nbcdfw.com...