Dhiraagu celebrates 38th anniversary with free data, IDD minutes, device upgrades and partner vouchers

Dhiraagu announced a slate of anniversary offers and product updates at a press conference at its head office to mark the company's 38th year. The event was the first press appearance by the company's new CEO and Managing Director, Valde Ferradaz. The company tied the promotions to its role in developing national connectivity and said it will continue investing in network and digital services.

• All active Dhiraagu prepaid and postpaid customers can claim a complimentary 38GB data bundle. Claims are made through the DhiraaguApp.

• Prepaid customers can claim 38 free IDD minutes valid for calls to Bangladesh, India, Nepal, Sri Lanka, Pakistan, the Philippines and Indonesia. This is claimed through the DhiraaguApp.

Free ONT upgrade for fibre customers

• Each partner will release 38 vouchers per day on a first-come, first-served basis. Active customers may claim one voucher per partner during the campaign via the 38th Anniversary Rewards Portal in the DhiraaguApp.

Leadership comments and company positioning

• Valde Ferradaz spoke at the press conference and highlighted Dhiraagu's contributions to national progress: "Today, as we celebrate our 38th Anniversary, I am amazed by the extraordinary progress the Maldives has achieved and proud of Dhiraagu's pivotal role in powering that progress."
• Ferradaz thanked customers, partners, shareholders, regulators, government and current and former employees for their roles and reiterated the company's commitment to continued investment in connectivity, digital innovation and emerging technologies.

• The announcement restated Dhiraagu's long-term infrastructure work: providing mobile service to 100% of the population, 5G coverage to over 73% of the population, and FTTH to all inhabited islands enabling access to 100% of households.

• The 38GB data gift, the 38 IDD minutes, subscription to AiV, and partner vouchers are all accessed through the DhiraaguApp or the Anniversary Rewards Portal within the app.
• The free ONT replacement applies to eligible legacy residential FBB customers and requires a 24-month service commitment.

• Short-term: free data, international minutes and vouchers provide immediate value to active customers.
• Medium-term: the ONT replacement and AiV introduce service and device improvements that may change the user experience for home broadband and call handling.

Dhiraagu used its 38th anniversary to distribute one-off rewards while rolling out a service assistant and a router upgrade offer tied to a two-year commitment. The company framed these moves as part of ongoing investments in connectivity and digital services across the Maldives.