Phil & Sebastian Coffee Roasters opened a new Seton cafe in Calgary’s southeast that combines their roastery-driven coffee program with baked goods partners, minimal equipment choices, and practical sustainability steps.
Seton is Phil & Sebastian’s newest Calgary cafe, designed by Way of Normal and now open at 3980 Market St SE.
The cafe uses a Modbar espresso system with Tone Touch 03 and 04 brewers to keep the bar open and controlled.
The location includes hospitality partners Hoopla Donuts and Deputy Bagels to round out the food offering.
# Overview Phil & Sebastian Coffee Roasters opened a new cafe in Seton, a growing neighbourhood in Calgary's deep southeast. Founded in 2007 by Phil Robertson and Sebastian Sztabzyb, the company still roasts in Calgary's Simmons Building and distributes coffee through local cafes, an online shop, and wholesale partners. The Seton site is intended as a neighbourhood destination rather than a grab-and-go outpost.
# Space and design Normal. The space is bright and open with high ceilings, natural light, and ample seating. The goal was a Phil & Sebastian look that also feels relaxed and suitable for people to settle in as part of their routine.
# Food and service mix Phil & Sebastian positioned Seton as one of their more complete cafe offerings. The location includes on-site partnerships with Hoopla Donuts and Deputy Bagels to provide pastry and savory options alongside the coffee program.
# Coffee approach and roastery practices Phil & Sebastian's sourcing emphasizes long-term producer relationships and rigorous selection. They cup extensively to choose coffees and then focus on protecting quality after origin through shipping, storage, and roasting choices. A concrete practice they use: when green coffee arrives in Calgary it is frozen to slow aging and preserve quality. Roasting and brewing are approached analytically, with measurement, blind tasting, testing, and iterative refinement aimed at presenting coffees clearly and consistently.
# Equipment and bar setup Seton's espresso system is Modbar, combined with Tone Touch 03 and 04 brewers for filter service. The equipment was chosen to keep the bar feeling open and minimal while providing operational control over both espresso and filter extraction.
# Sustainability in practice
# Status and location Phil & Sebastian's Seton cafe is now open and located at 3980 Market St SE, Calgary. The new site adds to the company's existing Calgary cafes and roastery operations in the Simmons Building.
# Context This profile is part of the 2026 Build-Outs of Coffee series. The feature mentions presentation partners for the series: DONA, Pacific Barista Series, and La Marzocco.
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