Dailymail iconDailymailOct 7, 2026

Porsche to prioritise top-end models as it braces for a contraction in sales and 9,000 job cuts

The German sportscar maker has already seen deliveries slump by almost 10% since 2022, as plunging demand in China and tariff woes in the US hit two of the brand's most important markets.

Porsche to prioritise top-end models as it braces for a contraction in sales and 9,000 job cuts

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