The SOM Story: Dana Al Khobaizi on building her Kuwait-born activewear and sleepwear
I felt like there was no brand that was catering to the petite, curvier, fuller-busted body type, with different proportions that most international brands weren’t designing around,” says Dana Al Khobaizi, recalling the moment nearly two decades into her career in retail when she realised the activewear she had spent y
