Latimes iconLatimesOct 9, 2026

Mattel's latest play to counter slowing Barbie sales: Water parks

Mattel is betting on an indoor water park with Barbie slides and Hot Wheels towers as tariffs squeeze toy profits.

Mattel's latest play to counter slowing Barbie sales: Water parks

Share this story

Send the public story page.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app