Latimes iconLatimesOct 9, 2026

This Culver City startup made shopping into a spectator sport — and billions of dollars

A California e-commerce platform is fueling the rise of live shopping in the United States, taking on giants such as TikTok and tackling concerns that the app is draining people's bank accounts.

This Culver City startup made shopping into a spectator sport — and billions of dollars

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