Forrester iconForresterOct 16, 2026

Greater Pressure And Influence Define B2B Marketers’ Outlook

Now that we’re well into the second half of the year, we wanted to share some insights into how B2B marketing leaders are feeling about the state of their business and the profession. After Q2, we polled senior decision-makers in our B2B marketing online community and their responses tell a nuanced story. Business perf

Greater Pressure And Influence Define B2B Marketers’ Outlook

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