LALIGA North America, Panini America Extend Partnership to Further Engage Soccer’s Growing Fanbase in U.S. Through Gaming, Grassroots
Panini America has been title sponsor of LALIGA North America’s U.S. Gaming Challenge since 2023. The 2026 U.S. Gaming Challenge resulted in more than 40 million impressions and 5.2 million video views. Panini America expanded its collaboration with LALIGA North America with a prominent presence at the 2026 LALIGA Futu
