Guitarworld iconGuitarworldOct 19, 2026

How Fender is resetting its electric guitar lineups – starting with the overhauled American Professional range

Significant updates. Simplified guitar lineups. No more numbers. Heck, there’s even a price drop. Fender’s Chief Product Officer Justin Norvell explains how the guitar giant is changing course with its new flagships

How Fender is resetting its electric guitar lineups – starting with the overhauled American Professional range

Share this story

Send the public story page.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app