Lodging Magazine iconLodging MagazineOct 21, 2026

RoomPriceGenie Report: Hotels Embrace AI Pricing but Hesitate to Hand Over Control

STEINHAUSEN, SWITZERLAND—According to new research from RoomPriceGenie, more than half of hotels, 53 percent, now use artificial intelligence to help set room prices, but just 10 percent would trust it enough to make most pricing decisions on its own. The findings come from RoomPriceGenie’s 2026 State of Revenue Manage

RoomPriceGenie Report: Hotels Embrace AI Pricing but Hesitate to Hand Over Control

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