Using RAS to Guide UX Research Resource Allocation and Strategy
RAS helps managers allocate resources based on actual impact, shifting focus from outputs to outcomes and enabling data-driven UX strategies.
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Slow UX Research Is Obsolete - 3 AI Research Tool For Product Owners
Most Scrum Product Owners I speak with in 2026 are still using AI in surprisingly limited ways. They’re asking it to summarise Sprint Review notes, refine user stories, or generate acceptance criteria and considered that as “using AI effectively.” While these tasks have some value, they represent a very narrow and tact
10 Voice of Customer Methodologies to Capture Better Insights
TL;DR Voice of the customer methodologies split into two types: active (you ask) and passive (you listen without prompting). Active methods: surveys (NPS, CSAT, CES), customer interviews, focus groups, feedback forms, customer advisory boards. Passive methods: recorded calls, online reviews, social listening, live chat
How to Capture UX Requirements: A Practical Guide for Design Teams (2026)
Capturing UX requirements is the essential first step before any design project begins. These requirements define what a team is building, who it’s for, and what constraints they’re working within. UX requirements span three categories: business, user, and technical. Understanding each — and how to gather the relevant
Discovery is the work AI gives back
Productivity is the floor of AI’s value, not the ceiling. New McKinsey research on where the durable returns actually live, and what that means for teams deciding what to build. Generated with AI by Author At the end of 2025, almost nine in ten organizations surveyed by McKinsey in The state of AI in 2025: Agents, inno
UX Research Methods: When to Use Each Technique
UX research is not a one-size-fits-all activity. The method you choose determines what you learn. Use the wrong method, and you’ll answer the wrong question with confidence. Use the right method, and you’ll uncover insights that actually improve the product. Here’s a practical guide to the most common UX research metho
Users own the present. You own the future.
Users know their day. They don’t know your roadmap. Why smart users give convincing wrong answers, and how to do research that opens product space. Generated with AI by author A few years ago I sat in a research session at Moonfare. Since private equity is a premium product, our clients are mostly C-level executives, f
Four Levels Of Customer Understanding
What people say, feel, think, and do are often very different things. To understand the underlying reasons for user behavior, it helps to look beyond the surface and explore hidden motivations, root causes, and the different layers of reality that shape how people act. Brought to you by Measuring UX Impact , **friendly
How to Get Research Recommendations on the Roadmap
To influence the roadmap: join planning early, learn constraints, tie research to PM metrics, and give clear recommendations at the right time.
What 440 researchers signed up for last Wednesday
Over 440 researchers registered for my UX Researchers' Guild talk last Wednesday, The Goal Post Has Moved: How to Build AI-Mockups to Showcase Research Recommendations. The chat was the most engaged the organizers said they'd seen in some time. I'm still processing the response. The argument was simple. Research recomm
Designed a prompt end-to-end for the design process and it will make you faster
I designed a detailed prompt for the end-to-end design process which covers research to handoff. This took me almost a month to test and refine it works perfectly. Took my 4 weeks of weekly token limit to test till it reached to this point a wellВ refined. (This works with all AI agents but I tested and run with the Cl
The Goal Post Has Moved for UX Research
The Goal Post Has Moved Example 1: Build Sales Page <img c...
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