Study explores what drives consumers to shop via mobile devices
MUSCAT: A striking image, a carefully crafted offer or a quick review from another user can turn a brief moment of browsing on a mobile phone into an immediate purchase. Mobile sho...
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Instapoetry gives poetry a new digital life
“If you are not enough for yourself, you will never be enough for someone else,” writes Rupi Kaur, a popular Instagram poet, against a blank white digital backdrop with a doodle of...
From gatekeepers to catalysts
In 2010, my team and I were over the moon. Tawasul Think Tank had just won its first regional recognition at the Arabia CSR Awards in Dubai. The award mattered, but what I learned...
Disney offers fans an escapist bubble at D23 event
Disney devotees lined up for a weekend of escapism at D23, the official fan club's biennial convention that draws tens of thousands of people to Anaheim for three days, billed as "...
Meta on trial over claims it addicted children to social media
Meta Platforms rejected accusations by U.S. states that it intentionally sought to addict children to its Facebook and Instagram platforms in pursuit of profit, at the start of a...
From Local Ideas to Lasting Cultural Impact
Ideas may begin with a small group of people, but with the right partnerships, they can grow into movements that shape communities. This is the thinking behind the third edition of...
Hollywood’s obsession with being thin is back
For several years, it appeared that Hollywood was finally moving away from its obsession with extremely thin women. Body positivity became mainstream, plus-size models appeared on...
Oman’s tourism growth reflects GCC resilience
Tourism has long stood as one of the most resilient pillars of economic growth in the GCC and the wider Middle East, demonstrating remarkable adaptability in the face of both globa...
TikTok row raises questions over social media regulation
This week, X (formerly Twitter) buzzed in Oman after a viral TikTok clip ignited anger and a broader debate about social media regulation. The video appeared to show several people...
Creating value from local content and Khareef Dhofar
During Khareef Dhofar Season, visitors from across the GCC have the opportunity to experience the green mountainous landscape, cooler climate and vibrant culture brought about by t...
How a low-budget fever dream sparked a Chinese box office revolt
BEIJING: A crudely animated, homemade movie about a baby cow has become China's most unlikely box-office smash, generating merchandise and memes and a national conversation about t...
Indian travel executive sees strong potential for khareef tourism
SALALAH: Oman’s khareef season offers strong potential to attract more Indian leisure travellers, particularly from northern India, by combining a cool summer climate, green mounta...
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