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Dig deeper. There are certain low-effort vanity metrics that communications pros love to present to the C-suite. Email open rate. Click-through rate. These are important signals for communicators, but they aren’t the kind of bottom-line metrics that leadership craves. Catherine Hernandez-Blades, independent board direc
Speakers from Ragan and PR Daily’s’s upcoming Writing & Content Strategy Virtual Conference deliver their best tips for slinging sentences that stand out. Stand up. Imagine yourself as a narrator, creator or brand spokesperson. Read the draft aloud as that character, and try to capture their delivery and expressions. T
Updates from Threads, X, Pinterest and more. This week, we’ve got lots of updates from Advertising Week 2026. Yes, that means lots of new AI-powered advertising tools. Let’s get into it! Meta Meta released a ton of new AI ad tools for its network of apps. These include: A wider rollout of the new Ads […] The post Socia
A practical framework for connecting AI-powered EX investment to real business outcomes before the budget meeting lands on your calendar. The post Proving the ROI of AI-Powered Employee Experience appeared first on PR Daily .
Learn how Diamond is helping to update an iconic brand. Ask people of a certain generation about UNICEF, and many will tell you about the little orange box they carried while trick-or-treating to help raise money for the organization. Shelley Diamond would like them to also know about the nurses who helicopter into nor
Plus: How mentorship can flow both ways. Anthony Farina calls himself “just a kid from Cape May.” He grew up near the poverty line at the southern tip of New Jersey, and for the first nine years of his life, a speech impediment made him hard to understand. Today he is chief communications and brand […] The post Fujifil
Perceptions tend to stick until people encounter enough evidence to update them. Tyler Sumrall is communications manager at Honeywell Technologies. One of the more challenging parts of communications is realizing that stakeholders often aren’t reacting to the company you see every day. They’re reacting to a much earlie
The best milestone communications do more than tell people that something important happened. Andrea LaToya Williams is strategic communications & publicity lead for “Unveiling History.” “Historic” is one of the most powerful words in communications, but it is also one of the most temporary. I was reminded of that this
Plus: The Kelly Clarkson bird PR fiasco; Mark Zuckerberg’s Guiness face goes viral. Almost a month after the disturbing news of the mishandling of an alleged gang rape at a Cornell University frat party became national news, the university is mounting its most vigorous response yet. The university released a multi-pron
Plus: Nikon rescinds video prize over AI use; companies are using tariff dollars as marketing — in more ways than one. Target is finding itself in the center of yet another social-political scandal that’s earned the ire of both the public and politicians. This one focuses on the use of a Target parking lot in […] The p
We just need three words. What does the future hold for our profession? Take our quick poll and finish this sentence in one to three words: “The future of communications is …” The poll is open through Oct. 30. We’ll select two winners from entrants to receive a free registration to a 2027 Ragan conference […] The post
Plus: Why academia struggles with crisis; Five Guys drops five-part docuseries. Just after Mia Goth announced her divorce from Shia LaBeouf, an image of the actress wearing a sweatshirt emblazoned with “MY EX IS MY BIGGEST FAN” began circulating on Instagram. It received more than 500,000 likes. When Googling the actre
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