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Gini Dietrich takes you inside two new industry surveys claiming to rank the PESO Model® for AI visibility—and shows why the data proves the model instead of disrupting it. The post AI Isn’t Disrupting the PESO Model®. It’s Proving It. first appeared on Spin Sucks .
Marketing and communications measurement is about more than revenue. Learn how to measure the value of trust, visibility, reputation, and relationships. The post What Your Marketing and Communications Measurement is Missing first appeared on Spin Sucks .
Gini Dietrich takes you inside the rise of AI agents as the new gatekeepers—and why, this time, no budget on earth can buy your brand's way in. The post AI Agents Are the New Gatekeepers first appeared on Spin Sucks .
Not all online trainings are created equal. Melissa Wickes outlines the AI visibility and tool courses that marketers and communicators should consider. The post The Training Worth Your Time in the AI Visibility Era first appeared on Spin Sucks .
Gini Dietrich takes you inside the AI visibility craze to show it's really the PESO Model® at work—and why those running it are already ahead. The post AI Visibility is a PESO Model® Problem—and You’re Closer Than You Think first appeared on Spin Sucks .
Gini Dietrich on why AI visibility tools can't fix a trust problem—trust is a supply chain with stations you cannot skip, and here's the floor plan. The post AI Visibility Starts With Trust—and You Can’t AI Your Way Out of a Trust Problem first appeared on Spin Sucks .
Gini Dietrich takes you inside the Duolingo PESO Model® Diagnostic—the internet's best shared media engine, and the owned media gap hiding underneath it. The post The PESO Model® Diagnostic: Duolingo Built the Internet’s Favorite Brand on Rented Land first appeared on Spin Sucks .
Research shows people self-rate about one stage above their actual level. Shelly Verkamp shares 3 questions that tell the truth about your PESO Model® maturity. The post Why You Rate Your PESO Model® Maturity One Stage Too High first appeared on Spin Sucks .
TL;DR For years, I’ve taught clients how to run the PESO Model®—the operating system that integrates paid, earned, shared, and owned media around a business outcome. But teaching a system and living inside it are two different disciplines. Pitching media for Gini Dietrich, the founder of Spin Sucks and creator of the P
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