Mattel toys with digital gaming
Iconic toys brand Mattel has formed a new global digital game organisation called Mattel Game Studios
Stories from Retailtechnology
Use this page to scan recent stories from Retailtechnology, see the themes that keep appearing, and jump into complete story briefs.
Recent curated reads
Amazon expands drone delivery
Amazon’s Prime Air service is rapidly expanding and plans to reach nearly 500 cities and towns in the United States by the end of 2026—a sixfold increase from its current footprint
Victoria’s Secret unveils new CTO
Lingerie retailer Victoria’s Secret has appointed Adrian Butler as its new chief technology officer
Iceland melts shrinkage
UK frozen food grocer, Iceland, has partnered with SAI to significantly reduce shrink across its UK store estate
Entain bets on tech services upgrade
Sports betting and gaming isn’t Entain – which operates Ladbrokes and Coral – has signed a new three year contract for tech services with Barron McCann
Asda targets digital George growth
Asda has announced an extended partnership with Merkle as it looks to support the next phase of digital growth for its clothing brand George
Crocs slips into AI partnership
Footwear brand Crocs has announced a new 10 year agreement with AI tech services provider Infosys
Catching the AI eye
Aaron Smedley, GM, Shopify Ecosystem at Cloudinary on how to avoid being invisible to AI agents and your shoppers
Signal to sales: in-store mobile unlocks loyalty engagement
Poor in-store mobile signal is stifling retailers' return on their loyalty app investments, yet fixing it can pay back within months, Miya Knights, Retail Technology Publisher, discovers
Target names first AI officer
US retail giant Target has appointed Chandhu Nair as its first chief AI officer
Immersive Harry Potter store set to open
Warner Bros. Discovery Global Experiences is opening the UK’s largest official fully immersive Harry Potter Shop on 4 November 2026 in Oxford Street
Kohl’s adds AI assistant
US department store Kohl’s is the latest retailer to launch an AI assistant
Read this source in the app
Open the app view when you want faster scanning, saved stories, and source-focused reading in one place.