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In an effort to counter rural depopulation and redirect traveler traffic away from major urban hubs, the Korea Tourism Organization is launching a new initiative aimed at boosting regional economies through targeted travel incentives. Known as the "Regional Tourism Booster," the program moves beyond traditional promoti
UIWANG, South Korea — Seeking to remain competitive against fast-growing Chinese automakers and find new sources of growth amid a sharp retreat in its share price, Hyundai Motor Group is stepping up its push into robotics and physical artificial intelligence (AI). The move comes as the world's third-largest automotive
Fashion platform Musinsa has teamed up with ZOZOTOWN, one of Japan's leading online fashion retailers, to open a pop-up store in Seongsu-dong, Seoul, a popular destination for young consumers. Musinsa opened the doors to ZOZOTOWN in Musinsa, the Japanese platform’s first official pop-up store in Korea, to the media on
Artificial intelligence (AI)-assisted music, which spread rapidly through short-form videos and YouTube just a few months ago, has now broken into the upper reaches of major Korean music charts. As songs not sung by actual human vocalists compete alongside established artists, debate over AI music is intensifying. As o
Seoul is turning three weekends in October into a celebration of animals, bringing dog walks, canine sports competitions, live music and adoption events to parks across the city in an effort to promote responsible pet ownership and animal welfare. The Seoul Animal Happiness Week runs from Oct. 17-31, with events at Yeo
The decision of BTS to boycott the Grammys amid the newly introduced Asian pop category appears to have grown into an industrywide stand, with artists from Korea's four biggest entertainment companies reportedly opting not to submit music for consideration. According to Grammy analysis site The Grammy Guru on Thursday,
On any given afternoon near Gyeongbok Palace, the open courtyards resemble a historical pageant. Swirling skirts and embroidered coats flap against centuries-old timber pillars as thousands of visitors step out in "hanbok" — the traditional dress of Korea. Refined over more than a millennium and rooted in the Joseon Dy
K-pop superband BTS has become the first group in the world to accumulate 10 billion streams on Spotify in a single year, the group's label said Friday. While solo acts such as Taylor Swift, Ariana Grande and Bad Bunny have achieved the milestone, it marks the first time for a group to top 10 billion streams on Spotify
Gangnam, the bustling district in southern Seoul made famous around the globe by K-pop and its high-end lifestyle, will transform into a celebration of Korean culture and international exchange later this month, offering hands-on activities, traditional performances and music for foreign residents and visitors. Gangnam
Korea has always been conscious of its own image, even as K-content exports and inbound tourism numbers continue to break records. But that global spotlight comes with an unspoken condition: show the shiny face, and sweep the unpolished parts under the rug. From outside, the country is often viewed through rose-tinted
Hyundai Motor’s bet on India is being overshadowed by Tesla’s technological leap toward flying cars, exposing the Korean carmaker’s self-driving doldrums. Hyundai Motor Group recently pledged $15.5 billion (20.7 trillion won) in investment in India through 2032, seeking to strengthen its position in one of the world’s
"Gabriela" by KATSEYE, the global girl group formed by HYBE and Geffen Records, has surpassed 1 billion streams on Spotify, becoming the group's first song to enter the platform's Billions Club. According to Spotify, the track reached the milestone Friday, about 16 months after its release on June 20, 2025. Released ah
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