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New digital coworkers retain context, proactively take on recurring work, and operate across marketing tools within defined identity and permissions Optimizely, the AI platform for marketing, announced Virtual Teammates, a new class of digital coworkers built to work alongside marketers across their day-to-day workflow
70% of Survey Respondents Say Bad Data Is Undermining Their AI GTM Execution Problem: There’s a serious gap between the widespread adoption of AI, including AI agents, and improvement in GTM results, according to a survey of 157 GTM practitioners. Cause: Respondents named the top reasons that GTM AI initiatives underpe
Describe a campaign, and Archie returns a shortlist of creators already screened for competitor conflicts, dead accounts, and fake audiences, with the reasoning attached. That replaces the hours teams spend reviewing profiles one at a time Archive, the AI-native creator marketing platform used by more than 1,000 brands
Wavelength doesn’t just surface the right move, it makes it. Built on 500+ signals from each business’ own account, Active Intelligence now drives a 75% higher engagement rate Most marketers now have AI. Almost none have AI that knows their business. Even after mass adoption, 84% of marketers still run generic campaign
A structural shift from saturated digital performance to programmatic DOOH and agentic AI is transforming Saudi Arabia’s marketing and media unit economics. The commercial media and advertising ecosystem in the Kingdom of Saudi Arabia has officially entered a decisive fourth stage full circle convergence, uniting large
New benchmark study reveals AI models agree on top brands in under 1.5% of queries, prompting SEOPulse to launch real-user session tracking for enterprise marketing teams across ChatGPT, Perplexity, and Gemini. SEOPulse.io announced the official launch of its AI Visibility & Intelligence Platform, built to help enterpr
New program will help local media companies assess AI readiness, identify opportunities for implementation, and shape future training, resources and services The Local Media Consortium (LMC) announced the launch of the AI Accelerator, a new program designed to help local media companies better understand, evaluate and
Unified feedback platform delivers a seamless experience across channels, bringing answers, guiding actions and moving work between systems Alchemer announced Alchemer Iris, its AI-native customer feedback and intelligence platform built to turn feedback into action across surveys, reviews, reputation management and ot
Backed by Anti Fund, Florida Funders, Battery Ventures, Stripe, and Tiger Global, Archive also recently closed two seven-figure enterprise deals with global consumer brands. Archive, the AI-native creator marketing platform, announced the close of a strategic funding round. Led by Jake and Logan Paul and Geoffrey Woo’s
Human-edited video won on engagement and trust, but 53.3% of viewers still mistook the AI-edited version for the human one. Editvideo.io, a subscription-based video editing service, today released the results of an independent study testing whether everyday viewers can tell the difference between video edited by a prof
New offering lets campaigns and political action committees (PACs) reach voters based on shared values and issue priorities rather than blunt demographic categories. Givsly, a values-based marketing company, today announced that its AI-driven audience discovery solution is now available for political advertising. The e
Leading Salesforce partner Trifecta Technologies expands its AI portfolio with Anthropic services to help organizations deploy Claude, modernize workflows, and turn AI opportunities into measurable business outcomes. Trifecta Technologies, a top-rated Salesforce partner, has announced the expansion of its service offer
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