Real Brokerage’s latest AI tech targets agent busywork
Leo Pro, unveiled this week, is designed to help relieve the “operational burden” agents face by simplifying marketing tasks and streamlining lead management.
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StreetEasy adds status options so listings can ‘build momentum’
Zillow’s NYC-focused portal now offers agents a 14-day window to pre-market properties without accruing days on market or displaying price changes.
Former REMAX president Nick Bailey moves to proptech
Bailey will lead growth and strategy as a founding member of the newly launched AuthoritySignal AI. Plus, Premier Sotheby’s shuffles branch management.
HouseCanary, Side partner as Google Listings Program expands
The deal reflects Side’s goal for its partners to have “as many options as possible so they can run their businesses the way they want,” CEO Guy Gal said.
Zillow’s home search tools now available in Claude
The launch comes a year after Zillow’s app in ChatGPT debuted. Plus, RealPlus links NYC listing data with AI chatbots; Pairgap’s website gets a makeover; more.
Why flexibility is 'critical' for aspiring real estate leaders
Wendy Forsythe, COO at eXp Realty, discusses her approach to leadership and the advice she gives rising agents to help them move forward and avoid burnout.
If ethics are so important, violations should be publicized
Realtors pledge to abide by a Code of Ethics, but complaints are handled behind closed doors, giving consumers little incentive to report bad actors.
IRE, Real Geeks offer connections for AI assistants
AI Connect lets agents use their preferred chatbot for Real Geeks website updates. Plus, IRE unveils BoldTrail MCP; The Agency, Smartify Media partner; more.
NAHREP CEO: Listing wars, MLS autonomy and collateral damage
As big industry players continue to fight over listing strategies, the most vulnerable consumers may get caught in the crosshairs, NAHREP CEO Gary Acosta says.
Slow market makes homebuying ‘less attractive’ for investors
The share of investor home purchases has changed little from previous years, but the number of transactions has fallen, according to a new Realtor.com report.
OneKey is latest MLS to strike back at Compass
The New York-based MLS said it will not change its rules governing how publicly marketed listings are shared because the cooperative model “is worth defending.”
Christie’s, SERHANT expand in New Jersey; 2 Fargo firms unite
CIRE launches new company-owned firm and gains an affiliate. Plus, SERHANT adds $1.8B NJ team; BHGRE picks up Fargo firm; Coldwell Banker opens in Korea; more.
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