
Today’s market rewards professionalism, not just participation
In a more balanced market, agents win by replacing speed and broad exposure with precise positioning, hyperlocal knowledge and a proactive transaction strategy.
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In a more balanced market, agents win by replacing speed and broad exposure with precise positioning, hyperlocal knowledge and a proactive transaction strategy.

Modernization should be focused on broker needs and the industry's cooperative bargain for the digital age: consumer & data protection, accuracy, and security.

After 50 years leading one of the nation’s largest family-owned firms, J. Lennox Scott explains how embracing new tech has helped his company stay ahead.

Keller Williams agents are gaining access to Rejig.AI’s marketing tools. Plus, NWMLS adds Cribio-powered search; RealPlus MCP server prepares for launch; more.

The plaintiff said KW agents sent multiple unwanted texts despite his number being on the Do Not Call Registry. KW settled a similar lawsuit for $40M in 2023.

The Washington state-based MLS will offer a new “First Look” listing option starting Sept. 4 as part of the settlement agreement.

Alessio Sanfilippo has spent his career leading product, data & AI initiatives “to make complex products work better for enormous audiences,” Rocket’s CEO said.

Joining ERA was “the clear choice,” Collier & Associates’ owner said. Plus, HomeServices adds mortgage offering; E&V Palm Beach leadership team grows; more.

The combined company previously told Motto owners that “business will continue to move forward as it does today” but has now said franchise growth will cease.

HUD’s funding cut rationale “does not add up,” the judge said when blocking the plan. Plus, Fed gov. responds to fraud claims; more layoffs at Fannie Mae.

An annual survey found that real estate leaders are now more worried about AI risks, including compliance and data security, than they were in 2025.

Affordability is the main factor driving buyers to search for homes outside the metro where they already live, according to two new reports from Realtor.com.
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