
How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
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As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.

Discover how brands can tap cultural celebrations and authentic visuals to deepen trust and connection.

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.

CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital transformation drive.

New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.

This is the first national advertising push from Chief Brand Officer Fernando Machado and Chipotle’s first major work with new agency partner Kids.

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

CMO Kate Trumbull explains why the chain and AOR WorkInProgress chose a hyperbolic, darkly comedic tone for its latest campaign.

Is your brand BFCM-ready? Find the gaps before peak season hits.

A new campaign with Cardi B, already the most-viewed in the brand’s history, is improving performance, Gap Inc. CEO Richard Dickson said.

The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement similar teen restrictions.
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