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A product marketing team sets out to improve product adoption with video, ships an onboarding clip, and watches completion rate climb to 80%. But they’re still unable to explain why the activation rate hasn’t moved. The video performed. The metric that matters didn’t budge. That gap is what product adoption measures: t
You’re already being asked to do more with the team you have. More tutorials, more onboarding docs, more product walkthroughs, without another writer or video editor on the roster. And AI keeps coming up in those conversations, either as the reason leadership thinks the request is reasonable, or as the thing you’re won
The subject matter expert (SME) has already sat for two recording sessions this quarter. Support asked for a shorter clip for the help center, while marketing wanted a version with different branding and a tighter script. Neither request should have needed a new session. That’s the promise of single-source documentatio
You’ve spent the last quarter building out your training library: product walkthroughs, onboarding modules, a how-to series your customers actually watch. Then the budget review lands on the calendar, and suddenly you’re sitting across from a finance director who wants to know how all those videos benefitted the compan
A compliance leader pulls a clean report from the LMS: every employee finished the required Health Insurance Portability and Accountability Act (HIPAA) training, and the access log shows who opened it and when. That data looks solid, until an auditor asks a harder question about training compliance requirements: the sp
One person understands the legacy billing workflow well enough to keep it running. Every new hire who touches that system gets walked through it by hand. Every support agent stuck on the same edge case pings that same person. Every rollout of a new billing tool needs their sign-off before anyone trusts it. What that […
Filter effects aren’t just for social media and selfies. Filter effects in videos are preset digital adjustments that change footage by adjusting color, brightness, contrast, sharpness, or style. Used intentionally, they’re a practical way to improve video quality, correct lighting and color, and shape how your audienc
The same question keeps showing up in the support queue, week after week, from customers who otherwise seem satisfied with the product. They aren’t churning yet. They’re just stuck on one step, and the onboarding video they watched during setup never covers it. That’s the real fix hiding behind the phrase “improve cust
Feature adoption is when users discover, understand, try, and continue using a specific feature because it helps them complete a real task. New features keep software innovation alive, but too often they go underused. Even the most thoughtfully designed and applicable updates can fall flat if users aren’t aware of them
Daily work at Bechtle AG was hindered by non-standardized documentation, significant manual effort and fragmented knowledge. Learn how the company succeeded in overcoming these hurdles by implementing a modern approach to visual documentation and knowledge management. The post Snagit at Bechtle AG: moving from decentra
You’ve made an offer, and the candidate accepted. Congratulations — now it’s time to focus on the employee onboarding process. Onboarding is the process of helping a new employee understand required paperwork, company policies, tools, role tasks, and culture so they can begin work with confidence. Onboarding might not
A new hire opens the LMS looking for one video: how to submit an expense report. Three versions show up, with different upload dates and no indication of which one matches the current policy. They give up and message a coworker instead. What’s missing is structure, the thing that actually separates a training video lib
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