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Quick answers: What is a native advertising platform? A native ad platform is a system that lets advertisers buy ad space on websites and apps, and lets publishers sell that space. Ultimately, a native advertising network connects suitable publishers and advertisers and manages the whole buy-sell process: What is RichA
Quick answers: B2B website traffic vs B2C: what is different? Both B2B and B2C brands want visitors. But the buyers, the buying process, and the goal of a visit are different. Here is a quick comparison: B2B B2C Who buys A company, often with several people involved One person or a household Sales cycle Long […] The po
Quick answers Why affiliates buy US website traffic US website traffic costs more than traffic from most other countries, but affiliates still buy it because it pays off: So when you buy US traffic, you pay to reach the richest audience online. However, you face more competition and have to pay more for every visitor.
Short overview: There are 13 main video ad types: seven in-stream, three out-stream, and three user-engagement-based. We’ll explain how each of them works and where to use it, and provide a comprehensive comparison table. Types of video advertising: three ways to classify Video ad types get named in many ways, and the
Short overview: What is brand awareness? Brand awareness is how well people know your brand. It’s a way to measure a brand’s reputation, familiarity, and favorability. Brand awareness has two layers: Brand recognition People see your brand and know it. They recognize your logo, your colors, or your slogan. Brand recall
What is an AI ad generator? An AI ad generator is a tool that creates ad materials from a short prompt, a product link, or images. You describe the offer, the audience, the platform, and the result you need, and AI returns ready-made text, images, banners, or videos. Most tools can do more than one […] The post AI Ad G
What is Retargeting? Retargeting means showing ads to people who have already visited the advertiser’s site but didn’t complete the target action. Essentially, it’s warm traffic: these users already know your offer, so they convert faster and more easily. All they need is a little nudge, like an extra discount, proof o
Pre-roll ads in Autumn 2026 at RichAds ad network Pre-roll video ads are one of the most effective formats in affiliate marketing right now. They deliver high visibility, strong targeting, premium audience, and reliable performance. The format works well for competitive niches and ensures maximum engagement, as video a
Why affiliates turn to video advertising markets People now prefer watching videos to reading, and advertising follows attention. The video ad market is growing and thriving in 2026, and it’s not expected to stop: However, no advertising format is ideal. Video ads also have their flaws, such as excessive bot activity.
Why Asian traffic is booming in 2026 Asia is the largest and most populous continent, home to nearly 60% of the global population and more than 30 countries. It’s a vast, cheap, and highly profitable region for affiliate marketing. You can understand why so many media buyers are moving budget into Asia when you look […
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