Use this page to scan recent stories from Backlinko, see the themes that keep appearing, and jump into complete story briefs.
Website marketing in 2026 no longer works the way it used to. Traditionally, it meant promoting your site to attract visitors and turn them into customers. Your website is still central. But much of the customer journey now happens beyond it. Before someone visits your site, they’ve often already checked AI tools, Redd
You can have an impressive website, great content, and a seamless user experience. But you might still be invisible to search engines and AI tools. That’s because Google and ChatGPT don’t just look at your website. They also look at what other credible sources say about your brand to understand who you are and whether
Your brand could be ranking #1 on Google, but still be invisible to AI. Absent from conversations your customers are having with large language models (LLMs) about your category. Or worse, showing up inaccurately, with outdated or incorrect information that’ll hurt your sales. Without prompt tracking, you’d never know.
You are caught up for now.
Open the app view when you want faster scanning, saved stories, and source-focused reading in one place.