How to Conduct B2B SaaS Product Feedback Interviews
Customer research · Customer interviews
Stories from Kalungi
Use this page to scan recent stories from Kalungi, see the themes that keep appearing, and jump into complete story briefs.
Recurring themes in this source.
Product MarketingStrategy & Planning2nd Base - Reach Product Market FitB2B SaaSBrand / Design / WebICPAccount-Based MarketingB2B SaaS marketingMarketing OperationsMarketing AutomationHiring and Team BuildingPipeline Generation
Recent curated reads
How to Conduct B2B SaaS Concept and Pricing Interviews
Customer research · Customer interviews
8 Visual Ad Styles B2B SaaS Should Steal From B2C
Scroll through LinkedIn for five minutes and count the B2B SaaS ads. Most of them look the same. A headline that starts with "We," a screenshot of the dashboard, and a button that says Book a Demo.
How to Conduct B2B SaaS Customer Discovery Interviews
Customer research · Customer interviews
How to Conduct Customer Interviews in B2B SaaS
Customer research · Customer interviews
The ABM Research Step That Turns Cold Conversations Warm
Account-based marketing usually starts the same way: build the target account list, load a sequence into the outreach platform, and start emailing. It's a proven motion, and for a lot of teams it works well enough that nobody questions it.
Hiring a B2C Marketer for Your B2B SaaS Company Is a Good Idea. Skipping the Systems Training Isn't.
Most B2B SaaS companies eventually hire someone from consumer marketing. Then, six months in, something is off.
You are caught up for now.
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