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Wouldn’t it be great if patients showed up as a blank slate, eager to understand chiropractic? But they don’t. Most arrive having fully embraced the prevailing medical mindset. Their preexisting beliefs about pain, health and their body compete with yours, especially if you want a practice of wellness-oriented individu
Would you rather get new patients the easy way? Or the hard way? Choose carefully. The easy way: These are well known tactics that generally require little to no emotional risk. Like high-altitude bombing, you can devote a sizable budget to advertising, seduce with low-cost “new patient specials,” or hire someone to do
Are wellness patients born or created? It’s the classic nature/nurture debate. Here are some of the elements that influence the likelihood of a patient embracing some type of nonsymptomatic care: Values – Does the individual prioritize health sufficiently to allocate time and resources? Self-esteem – Simply put, does t
You’re responsible to the patient, not for the patient. Blur this distinction and practice becomes far harder than necessary. Being responsible TO the patient means you owe them your attention, competence, objectivity, honesty, clear communication, and respect. Essential obligations of a licensed professional. Being re
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