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Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.
Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.
CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.
Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.
The brands and leaders seeing what others haven't even imagined yet.
Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators.
What marketers need to know from the agency's lawsuit.
In his first campaign for the burrito chain, Machado is building on its long-running "Behind the Foil" campaign
Kim Sizemore is the independent agency’s first head of integrated media
Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads.
"Manufacturing authenticity" will never capture the community's $2.1 trillion in spending power
Chief brand officer Tressie Lieberman on mining the archives to create a global cultural moment.
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