Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement
Victoria’s Secret is reshaping its 2026 fashion show into a more communal and accessible event.
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Parade Founder Cami Tellez Taps UTA Exec to Scale Her ‘Post-Follower’ Agency
Social media has moved past the follower count, but influencer marketing has not. With her new venture, Cami Tellez is trying to change that. Tellez, the 29-year-old marketing guru who […]
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Harry Kargman on the forces reshaping the way brands approach advertising and media buying.
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This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Advertising HQ […]
Target Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec Says
A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.
American Express CMO and 37-Year Vet Elizabeth Rutledge Retires
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Why Branded Entertainment Goes Unwatched and What To Do About It
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Land O’Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op
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The 2026 Halloween Ads Worth Screaming About
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Content-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the Exception?
The new owner of the 128-year-old title plans to transform the brand into an AI-powered marketplace, despite the strategy’s spotty track record.
Havas Grows In North America as It Lags In Other Regions
CFO François Laroze indicated Havas will soon add to the eight acquisitions it already made this year
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