ROAS’s First Source of Truth
If advertising investment rises, sales and profit should too. If ad spending falls, so should sales. The post ROAS’s First Source of Truth appeared first on Practical Ecommerce .
Stories from Practicalecommerce
Use this page to scan recent stories from Practicalecommerce, see the themes that keep appearing, and jump into complete story briefs.
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New GSC Image Filter Aids Product Discovery
Search Console's new filter reveals a discovery channel since shoppers often search images to find products. The post New GSC Image Filter Aids Product Discovery appeared first on Practical Ecommerce .
5 Levers Drive CAC, Says Ad Pro
Hal Smith of H Street Digital says lowering customer acquisition cost on Meta and Google starts with the offer. The post 5 Levers Drive CAC, Says Ad Pro appeared first on Practical Ecommerce .
Retail Media’s Margin Opportunity
For ecommerce merchants, retail media is potentially a new revenue source from companies they know and work with. The post Retail Media’s Margin Opportunity appeared first on Practical Ecommerce .
New Ecommerce Tools: September 16, 2026
New products and services this week support international shipping and payments, conversational ads, social commerce, dropshipping, reputation management, and more. The post New Ecommerce Tools: September 16, 2026 appeared first on Practical Ecommerce .
My Favorite Content Tools Don’t Write a Word
Thanks to cheap, infinite copy from generative AI, the questions to answer have changed. The post My Favorite Content Tools Don’t Write a Word appeared first on Practical Ecommerce .
Test Your Products for AI Discovery
The goal is to match a shopper's needs to your product so an AI system will recommend it. The post Test Your Products for AI Discovery appeared first on Practical Ecommerce .
New Ecommerce Tools: September 8, 2026
New products and services for payments, agentic commerce, AI visibility, product customizers, omnichannel fulfillment, dropshipping, email marketing, and customer experiences. The post New Ecommerce Tools: September 8, 2026 appeared first on Practical Ecommerce .
The Race to Own AI Shopping
Will shoppers use AI mostly on external platforms, or on-site directly with merchants? The post The Race to Own AI Shopping appeared first on Practical Ecommerce .
Do We Still Need Google Disavow?
Yes, Google's Disavow tool remains useful for manual, link-related penalties. The post Do We Still Need Google Disavow? appeared first on Practical Ecommerce .
5 Content Marketing Ideas for October 2026
Content marketers in October can explore Winnie-the-Pooh, Halloween, AI vs. humans, company archives, and breaking news. The post 5 Content Marketing Ideas for October 2026 appeared first on Practical Ecommerce .
Influencers Mostly Skip Disclosure
The challenge with enforcing disclosure rules starts with the definition. The post Influencers Mostly Skip Disclosure appeared first on Practical Ecommerce .
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