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Arsenal have never looked more attractive to global brands. Off the back of winning the Premier League title and a run to the Champions League final, the Gunners have agreed to a string of record-breaking sponsorship deals, significantly boosting their commercial operation. What was once a club renowned for its footbal
I’ve been putting this one off, because the honest answer keeps changing. In May it was a plain yes. Saka had just helped end a 22-year wait for the league and there wasn’t a right winger in Europe you’d have swapped him for. Then came Budapest and the shoot-out, and a summer of arguing about […] Source
Arsenal spent several seasons trying to catch Manchester City before finally winning the Premier League in 2025/26. Their challenge has now changed. Mikel Arteta’s team are no longer attempting to prove that they can become champions. They must show that they can remain champions while also competing for the Champions
Football recruitment has become a defining element in building a successful squad, especially in a market where every edge counts. Arsenal’s strategic approach to squad building highlights the significance of process, not just results, in the transfer market. Understanding the methods behind scouting and transfers reve
I suspect that this will possibly be the most unpopular article that I have ever written on this site! Now, I know from some discussions with my son and a number of other Arsenal fans yesterday in the world’s best pub, that a few people will agree with me, but not many! I don’t really […] Source
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