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Learn the fundamental principles of creating Meta ads, from formats and copy to placements, landing pages, tracking, and performance. The post The Fundamental Principles of Creating Meta Ads appeared first on Jon Loomer Digital .
Local businesses present a special kind of challenge for Meta advertising. Your potential audience is limited, and you’re often focused on foot traffic instead of conversions. More often than not, budgets are also lower. While it’s a challenge, don’t overthink it. Performance Goal If you’re able to optimize for a purch
Compare Meta One Business plans across Essential, Advanced, Expert, and Max, including pricing, features, limits, and overall value. The post Meta One Business Plans: What You Get at Each Tier appeared first on Jon Loomer Digital .
Learn how to approach Meta advertising control for age, gender, audiences, targeting, placements, and value rules. The post How to Approach Meta Advertising Control appeared first on Jon Loomer Digital .
Meta’s new Muse AI agent can research, build, and monitor. Here’s what I learned from using it and the tool I built in one evening. The post What I Built With Muse, Meta’s New AI Agent appeared first on Jon Loomer Digital .
AI is coming to ChatGPT ads… When creating a ChatGPT ads campaign, some advertisers are seeing this new toggle: Text Customization. Let’s take a closer look… What Is It? It’s on by default, and it reads: AI automatically generates personalized and translated versions of your ad’s headlines and descriptions, which may b
Meta introduced a new Automatic Events feature that uses AI to detect and create website events. Here's how it differs from the old version. The post Meta Introduces a New Automatic Events Feature appeared first on Jon Loomer Digital .
What’s going on here? Meta introduced Customer Lifecycle Strategy a few months ago. It allows you to define whether you want to get conversions from all audiences or only acquire new customers. When you choose to acquire new customers, you’ll need to define the custom audiences you want to exclude. But Meta is doing so
If you’ve enabled the option to test new AI generation features in Advertising Settings, you may see a new enhancement. I’ve had these test features enabled for a few years now, but there haven’t been many changes in a while. But of the eleven features that can currently be tested on my account, I’m seeing... Read more
You can turn off the new creative workflow… Meta started rolling out the new creative workflow in April. Also known as Multimedia Experience, it allows advertisers to provide up to 10 images and videos for a single ad. While I use and have generally been happy with the Multimedia Experience, I know I’m in the... Read m
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