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MuscleTech's Cell-Tech Creatine has been part of the brand's creatine lineup for years, but it's currently having a moment nobody at the company scripted: a viral resurgence on TikTok. The latest formula, currently under the name MuscleTech's Cell-Tech Creatine Max Strength , has five grams of creatine monohydrate, a h
When Lori Bestervelt launched TruShieldв„ў Certified in October 2025, it had one flagship brand partner and a single top-tier WADA-experienced lab behind it. Eleven months later, the growing banned-substance certification program is headlining a dedicated educational track at the second annual Outlook on Active Nutriti
Say you're building a new electrolyte powder, collagen gummy, or energy chew. Your spec calls for eight vitamins, three minerals, a stabilized botanical extract, and a sweetener blend that won't clash with your flavor system. Nearly every ingredient comes from a different supplier, each with its own lead time, minimum
PLT Health Solutions was a title sponsor of the Future Nutra Innovation Summit, and the company brought more than ingredient literature to Houston. We came home with two chewable joint-health concept samples built around Kinexa and Dynagenix . Both pouches say "SAMPLE - NOT FOR RESALE" because they're not finished PLT
Cellucor is expanding the AlphaBomb name with a second, more accessible entry: C4 AlphaBomb Sport . Like the original, it ships in a tub molded into the shape of a bomb, with this version in a bright yellow finish that matches the rest of the C4 shelf. The original C4 Alpha Bomb built its reputation […] Continue Readin
Episode #236 of the PricePlow Podcast welcomes back Kris Gethin, the Welsh-born natural bodybuilder, former Bodybuilding.com Editor-in-Chief, and co-founder of Unmatched Supps and Nova Prime Labs. It's Kris's first full episode with us since Episode #012 back in 2018 , well before Ben joined as co-host, though longtime
SteelFit is back on our radar with Steel Fuel , a new pre-workout dropping next month that replaces Steel Pump as the brand's flagship pump-and-energy formula. SteelFit built its name on Steel Whey, Steel Pump, and Steel Burn, and founder Rob Kaufman tells us the brand today runs on the idea of "Still Fit. Through […]
VMI Sports has expanded its creatine lineup with a dedicated stim-free option: VMI Sports Creatine +Hydration , a daily creatine and electrolyte powder now in Tropical Mango and PEZ Lemon . Rather than stacking creatine into a caffeinated pre-workout, VMI built a separate formula around a simple idea: creatine performs
Last year, we wrote about Advanced Muscle Plus, a strong-yet-simple muscle building formula from Advanced Bionutritionals that combined 2g DL185 Dileucine with 1.5g myHMB. Well ABN is back, and this time they've taken a very unique route with Advanced Bionutritionals Nitro Reds , their novel pre-workout supplement. Ins
You've seen plenty of potent energy drinks with Cognizin®, but how about lightly-energized sparkling water? That's what's in store for today: Present Focus brings a zero-sugar sparkling water built around three nootropic ingredients to Left Hand Brewing 's Longmont, Colorado lineup. The brand got its start in 2019 as
Nutrabolt is refreshing its C4® Smart Energy line with new can art and a few new flavors joining the existing lineup that includes its famous Strawberry Guava. The formula itself carries over unchanged: 200mg of natural caffeine from green coffee beans, Cognizin® citicoline for cognitive support, N-Acetyl-L-Tyrosine
PLT Health Solutions is exhibiting at Vitafoods Asia for the first time, setting up at Booth H6-K58 this September 2-4 in Bangkok, Thailand with a portfolio of more than 30 clinically supported branded ingredients. The headline: the Asia debut of the next-generation Kinexa Joint Longevity Complex, alongside a full line
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