
Pinterest asks brands to send people ‘back into their life’
The company released a marketing playbook outlining how to inspire offline activity instead of encouraging infinite scrolling.
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The company released a marketing playbook outlining how to inspire offline activity instead of encouraging infinite scrolling.

The platform has made its Universal Cart feature available to all U.S. users and published a guide on the best times to make purchases in major product categories.

The company has shared info on some of the more common business use cases for its Muse AI tools based on examples it's seen thus far.

The platform is rolling out personalized, scannable displays that can be added to users’ digital wallets and used to facilitate offline connections.

The company said in-app sales surpassed $500 million between Black Friday Cyber Monday last year and users are currently looking for holiday inspiration.

The company is offering expanded sponsorships, updated insights and the ability to host one-on-one consultations directly from the app.

At its brand building summit the company announced a trio of ad updates, which included a new First Impressions option and expanded Reels services.

The platform has added group deals, new auction functions and an easy way to create shoppable carousels.

The company has implemented transparency measures on its music platform and in its main app to identify generative artificial intelligence creations.

The platform outlined its commitment to election resources and explained how it intends to prevent misinformation from spreading online.

The platform’s updated system allows users to add or remove interests using a new chatbot prompt.

The overview offers statistics and tips on how marketers can connect with gift givers during the upcoming shopping season.
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