Use this page to scan recent stories from Ragan, see the themes that keep appearing, and jump into complete story briefs.
Merck used humor to get buy in. Before Merck’s communications team released a single lesson in its new employee training series, it posted a run of TikTok-style sketches starring a senior communications leader. And the employee audience responded to them — the sketches pulled in nearly 1,000 subscribers to the series.
Internal communicators who think like product managers, not publishers, help employees understand and act, not just stay informed. For decades, internal communicators have approached their work with the mindset of a publisher. We live in our editorial calendars. We polish newsletters. We hit ‘send’ on time and call it
How should communicators structure difficult employee messages? A difficult update gets harder to process when employees have to untangle several messages at once. Before it goes out, communicators need to be clear about what employees should understand and where they can respond. Sarah Bland, interim audit manager at
What career lessons help communicators prioritize and lead under pressure? A long career in comms teaches you lots of things that a playbook can’t. The lessons that stick usually come from tough decisions and making strategic choices when everything is urgent all at once. In the latest episode of our “Ask the Board” vi
Exploring the comms gaps in follow ups. The words “more to come” show up in almost every internal comms announcement. It’s a promise comms pros make to their audiences. But it’s also one that communicators unintentionally break. It’s not because of carelessness. An internal communicator’s world moves fast and the next
How comms can stay ahead of stakeholder needs. When the same stakeholder keeps showing up with last-minute requests from the comms department, Alan Shoebridge, chief communications officer at Providence, puts them on a map. For Shoebridge, the map is a guide to help him decide what relationships might need more attenti
You are caught up for now.
Open the app view when you want faster scanning, saved stories, and source-focused reading in one place.